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Posted: Tuesday, February 6, 2018 12:38 PM

Job Description
CAREER NEED A JUMP START? GROWING COMPANY NOW HIRING MARKETING MANAGER, POSITION CAN BE BASED IN THE RALEIGH OR CHARLOTTE AREAS HUGE CAREER GROWTH OPPORTUNITY

Our client, a growing multi:concept restaurant franchise, is currently seeking Marketing Manager candidates based in North Carolina. The company is a franchisee for multiple concepts and is growing dramatically. Tremendous career growth opportunitIes for strong performers

We own and operate 65+ restaurants throughout Maryland, Virginia, North and South Carolina. We pride ourselves on being the top franchisee with plans to continue growing

Managers who join our team will enjoy:
:Very competitive starting base salaries(based on experience): 50,000 to 65,000
:Bonus structure up to 10 of Salary
:Car allowance plus gas card
:Comprehensive benefits package (medical, dental, vision, life insurance)
:401(k) with matching contribution from company
:Career advancement opportunities
:Ongoing career and leadership development training
:Paid vacation (1 week after first year, 2 weeks after two years)
:Our restaurants are closed on Easter, Thanksgiving, and Christmas
:Community outreach programs
:Company excursions/outings
:Free meals
:25 discount on days offSkill Requirements:

:Bachelors degree in Business, Marketing, or related area or the equivalent through a combination of education and work experience.
:3:5 years marketing, strategic planning and/or related experience
:Proficient problem:solving skills
:Strong written and oral communication skills to all levels of team members
: Experience with media, events, and promotions
:Strong project management skills, resourceful and results oriented
:Balanced mix of strategic, tactical and creative skills
:Outstanding team player and relationship building
:Must be willing to travel 25

Responsibilities will include:
Marketing Strategy
* Plan, manage and execute local store marketing initiatives to drive sales for 66+ locations across SC, NC, VA and MD.
* Expand and strengthen brand loyalty programs with customer
acquisition/retention through consistent CRM management and analysis.
* Organize, track and maintain sales and growth trends for all stores, including new store openings.
* Develop strategic approaches for grand openings/ re:grand openings to maximize brand awareness and exposure.
* Manage advertising spend, promotions and print:drops that follow national guidelines on a bi:monthly timeline.
* Manage local advertising through IHM to supplement the corporate initiatives.
* Deploy social media campaigns that align with the corporate promotion for certain districts and markets.
* Develop key brand messaging used in marketing communications and employee training programs for new product launches, limited time offers and ongoing promotions.
* Create and track email promotions aligning with corporate campaigns, national media and local, monthly offers.
* Work closely with the Director of Operations and District Managers to ensure consistent brand messaging throughout the organization.
* Responsible for accurate and up:to:date pricing in segmented markets and correcting any price discrepancies of menu boards and POP.
* Provide a quarterly presentation for the company during each business review, recapping past performance, current promotions, and future strategic approach through marketing.

Local Store Marketing
* Develop, plan and execute market visits monthly to augment sales, provide additional support for product placement, in:store POP and training of cashiers, director of operations and district managers.
* Analyze local competition in DMAs to increase competitive advantages in segmented markets.
* Set up off:site events targeting key demographics for current and potential customers.
* Develop and maintain relationships with schools, churches, local businesses for group orders to increase sales.

Source: https://www.tiptopjob.com/jobs/77913214_job.asp?source=backpage


• Location: Charlotte

• Post ID: 59110617 charlotte
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